In the opinion of music historian Bill Pitzonka: "The whole thing that really makes a record bubblegum is just an inherently contrived innocence that somehow transcends that. There is debate concerning which artists fit the genre, especially for cases such as the Monkees. Bubblegum aims for any part of your body it can get, as long as you buy the damn record." Music critic Lester Bangs described the style as "the basic sound of rock 'n' roll – minus the rage, fear, violence and anomie". Comparing bubblegum to power pop, Mojo writer Dawn Eden said: "Power pop aims for your heart and your feet. The artists were typically singles acts, with songs commonly featuring sing-along choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre.
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